SUBTYPE was born in Sydney in 2014 as a destination for premium sneakers that blurred the lines between fashion and street. Evolving to its Melbourne flagship in 2019, SUBTYPE now curates a full collection of apparel and footwear from established and upcoming labels including Nike, Common Projects, ADER Error, Fear of God, New Balance, White Mountaineering and our own exclusive SUBTYPE CURATED brand. We are now a destination for exclusive products and releases from YEEZY and Jordan as well as a community hub for emerging artists.

We are so excited to be launching in all 5 flagship stores across Australia & New Zealand with the full cent.ldn collection.

We are often asked if you can come say "Hi" to us in the studio. We love visitors, especially from our partners and clients, please contact brandteam@centldn.com to schedule a visit.